Central to business, marketing or communication strategy is the ability to see possibilities for the future, and how marketing vehicles and the decision-making process of buyers will evolve. With his ear ever close to the market and the changing consumer, Bruce has been able to find creative, forward-looking solutions that elude others.

As a young man, Bruce was a font of ideas; as a mature professional, he gets his greatest satisfaction from successful execution of those ideas.  He believes in taking a methodical approach to program implementation, having seen the efforts of others fail because of hasty, sloppy execution.

Over the years, Bruce has developed and managed marketing programs that have successfully launched companies, re-positioned brands, tested new products, found profitable new markets, opened new channels, increased revenue and motivated employees.

Bruce began his career at the venerable NW Ayer ad agency in New York, worked in management and executive positions at Hill Holliday and Bronner Slosberg (now Digitas) during the ascendancy of those two powerhouse firms, ran his own successful marketing consulting business throughout the 1990’s, and served most recently as Managing Director of Marketing, Development and Communications at Plan USA, one of the oldest and largest child-centered humanitarian organizations in the world.

Bruce has a BA in Urban Studies from Colgate University. He and his wife Misty live a high-maintenance life caring for their 320-year-old house, four dogs and cats and extensive gardens in Duxbury, MA.