Kristin began her career in the advertising profession, as a media planner on the Procter & Gamble business. From there, she pursued client services work at BBDO, on packaged goods businesses. She spent the majority of her career at Ogilvy & Mather, where she ran the NutraSweet business, and was a Senior Partner/Worldwide Management Supervisor, in charge of the Wilson Sporting Goods business globally, with key emphasis on the U.S., Germany, Great Britain and Japan.

Kristin founded EquiBrand Consulting (formerly K2K Consulting) in 1998, helping clients from start-ups to Fortune 100 companies strategize, plan and launch integrated brand building initiatives. Initially serving as a "virtual consultant," Kristin developed a broad and extensive ecosystem of brand building partners - across website design, offline creative, public relations and advertising - that still contribute to EquiBrand engagements, as necessary.

Kristin has a BBA from The University of Michigan and an MBA from The University of Chicago, with specialization in marketing, finance and economics. She has guest lectured extensively at the top MBA programs.