From 1994-2000, Bill was president and creative director of Heater Advertising in Boston. The agency’s clients were Reebok Int’l., Anheuser Busch and Scudder Investments. He was also partner in The Heat, a minority-owned youth/urban-oriented agency also based in Boston

Mr. Heater was the original writer and creative director for John Hancock Financial Services' "Real life, real answers" campaign, an advertising campaign for which he received the Grand Prix at The Cannes Film Festival in 1987.

Mr. Heater also wrote and directed the advertising which introduced the Infiniti Q45 to the United States. His spare, minimalist ads for the luxury car division of Nissan are considered, even today, some of the most memorable in advertising.

In addition to this work, Mr. Heater has been a creative consultant on such brands as: Nike, Microsoft, Coca Cola, Mercedes Benz, Ford Motor Company, Miller Brewing Company and many other blue chip advertising clients.

Mr. Heater has worked four presidential campaigns. (Michael Dukakis, Edmund Jerry Brown, H. Ross Perot and Al Gore.) He has also worked outside of advertising as an independent screenwriter and as a creative consultant to Bain Consulting and Fast Company Magazine.

He has served on the board of directors for VinFen Corporation, Massachusetts’ largest private mental health services organization and is past president of the Milton Academy Lower School Parent’s Association.

Mr. Heater is 47 years old and a resident of Milton, Massachusetts. He and his wife have five children.