As a process it began in 1987 with the creation of the Immersion Program, a proprietary, market-driven collection of research and ideational techniques that evolved over 15 years of practice with ideas and knowledge as they can be applied to problems of consequence for business leaders, organizations and companies committed to growth.

Immersion enabled companies to “immerse” themselves into the overt feelings, wants, needs and hopes that enriched brands into the people who bought them, and into the people who made them interesting, giving rise to the creation of ideas, concepts and new thought which could intrigue and satisfy customer expectations.

But today, the idea of Immersion is primitive.

Immersion takes information in without identifying with it. It is limited. To merely “immerse” oneself in a deep cauldron of facts, figures, stories and statistics, without learning via identification and experience is, at best, incomplete.