The Immergent Process turns on this first critical stage. In this phase we begin by immersing ourselves in the experience of “others” using our proprietary, interactive session methodologies in such a way as to uncover what is essential, fundamental and motivating. Whether we’re looking towards the essence of the product, service, technology, trend, or strategic growth opportunity, our goal is clear: to diagnose before we prescribe, and milestones of consequence upon which ideas can be flourish.