Robert
J. Taraschi is the President and Founder of Milestone®,
a fifteen-year old firm that facilitates business creativity
and innovation. Robert Taraschi designs, develops and facilitates
over 100 "ideation" (a.k.a. brainstorming) sessions per
year, and has served the needs of over 45% of the F- 1000.
He has created "ideation" sessions for RJR Nabisco, UniLever,
Ross Products, Borden, Best Foods, Ford Motor Company,
Ford Motor Credit, Kitchen Aide, IBM, Unisys, United Airlines,
Guinness, Godiva, Kahula, G.E. Capital, J. P. Morgan,
United Distillers, TransAmerica, IBM, AT&T, Milk-Bone,
Warner-Lambert and Progress Software. On the product naming
front, he has helped AT&T name Interchange, an on-line
information service, as well as Prodigy, Symphony, Sprite,
and Milestone®. A front-runner
in adding customer input to the product development process,
he has create Customer Advisor) Boards for Lotus Development,
Unisys Corporation, Advanced Visual Systems, IBM and AT&T.
Robert Taraschi has facilitated strategic partnering and
information exchanges between national and international
consumer product companies. He has also facilitated "core
competency" reviews for companies like Borden, IBM, Keysoft,
and Nabisco. He has recently worked with Black & Decker
on a new line of technology-centric household products.
Robert Taraschi has contributed to Baxter Healthcare as they
maintain and evolve their I.V. Solutions product lines
in the United States and Canada, and to the Unisys Corporation
in the creation of new technology solutions for their
international customers. Robert Taraschi frequently contributes
to, and facilitates sessions for The Cambridge Group,
Tom. Peters Group and Brain Reserve.
Robert Taraschi's professional background includes writing assignments
for Saturday Night Live, award-winning copywriting for
the advertising firm of Hill, Holiday, Connors and Cosmopulos
in Boston, Ma., Group Director, Strategic Marketing Consultant
for Regis McKenna, Inc. in Palo Alto, Ca. and product
development and strategic planning for The Marketing Partnership
in Cambridge, Ma.
A
graduate of Villanova University and The Royal Academy
of Dramatic Arts, his awards; including a Gold Lion from
the Pan American Film Festival, The One Show and Clio.
Credited with strategic roles in over 90 new product introductions,
Robert Taraschi is a frequent industry speaker, and -often
conducts industry roundtable discussions on "business
creativity and innovation" to groups including: The European
Economic Commission, The Harvard Business School, Fortune
Magazine, The Institute for International Research and
The Product Development and Management Association.
Robert Taraschi, a long distance runner, swimmer and cyclist,
resides in Sherborn, Massachusetts with his wife Kathleen,
on their farm.
